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Sponsor: Goldstar

Rose Gold: The ‘Trend’ That Is Here to Stay

Rose Gold in Promo Millennial pink, pink gold or rose quartz—rose gold has many names and has saturated the promotional marketing industry for nearly a decade. It, along with metallic hues, are in high demand. Whether you are pursuing a trendy pen, a travel mug or a notebook as your promo item, the goal is…

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The Journey to Simplicity – Expanding $0 Fees & Free Shipping to Bags and Drinkware

One of the primary concerns distributors have with suppliers is the overabundance of setup and decoration charges, along with artwork fees, complicated rush order requirements and varied shipping charges. Too often, distributors have to make a choice: “Do I pass along all these extra fees to my customer potentially upsetting them, or do I absorb the extra costs and just take the hit?”…

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When Supply Consistently Meets Demand: A Take on U.S Manufacturing

For more than 20 years, Tennessee has been the manufacturing and decoration site for our popular line of in-house made SimpliColor® writing instruments. This domestic molding and decoration capability delivers a unique product line which offers the unprecedented value of virtually unlimited inventory and a super-quick, 24-hour standard production. “Goldstar® offers such a unique and…

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3 Ways Branded Pens Benefit Brand Storytelling

Everyone has a story to tell, including brands. Whether it’s one that conveys encouragement like Nike’s “just do it” slogan, or one that inspires individuality like Apple’s “think different” campaign, stories are the messages that connect us. They make people, products and brands more approachable and relatable. And while brand storytelling may be a relatively…

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