As Thanksgiving approaches, many folks find themselves eager to declare their gratefulness for intangible blessings such as improved health, financial stability and personal growth. Other individuals choose to include those gifts and a few tactile goodies when thinking about what brings them joy because, hey, as George Harrison and Madonna told us in song, we live in a material world. Just in time for the beloved November celebration and the subsequent holiday shopping onslaught that Black Friday will initiate, Starbucks has brewed up another product for those who love giving thanks for objects, gracing consumers with a colorful line of cups and tumblers that figures to have everyone thinking pink (and rose gold).
The coffee company had already begun to encourage a festive appreciation for the most wonderful time of the year through its holiday holders, and while those will go a long way toward showing off end-users’ creativity, the containers that comprise the Pink Cold Cups collection and Rose Gold duo will also help patrons make their affinity for flashiness well-known, setting off a surplus of social media-based displays of affection.
Selling for $14.95, $18.95, $19.95 and $22.95, respectively, the Pink Glitter, Pink Sequins Plastic, Pink Stainless and Rose Gold Stainless Cold cups and the Rose Gold Scales Tumbler are again proving how proficient Starbucks is at consistently crafting concepts that will draw purchasers in droves. People generally prefer to feel peppy at this stage of the calendar, and no amount of Thanksgiving turkey tryptophan is going to make buyers sleep on the opportunity to reward the beverage beacon for its business acumen.
Online shopping has become an obsession for those who wish to avoid long lines and testy temperaments, but consumers who wish to lift their spirits by elevating these cups must head to licensed Starbucks locations and approved establishments within, for example, airports, grocery stores, hotels and retailers like Target. Thanks to the fusion of rose gold, millennial pink (I am not ashamed to admit that I had not heard of this hue, which, apparently, has been a showy shade for more than a year), white and silver, Starbucks has further reminded not only its peers but all commercial enterprises that it pays to be a literally colorful addition to end-users’ enjoyment of their respective holidays and observances.
You just know that many happy patrons are going to be washing down Thursday’s desserts with help from these cups and will be fetching a few “Where did you get that?” inquiries. In other words, when people have had enough football and fellowship, expect for the company’s sales to percolate. No matter one’s stance on Starbucks, there is no denying that the place knows all about showing the true colors of commercialism.
