“Augmented reality will be the next big thing for the promotional products industry,” according to the new issue of Prime Line’s #What’s Trending Now quarterly trends report, which can be viewed here.
With sales of augmented reality (AR) and virtual reality products projected to reach $108 billion by 2021, according to Digi-Capital, Prime Line is among the first industry suppliers to offer items enabled with AR. These include select items from Magic Concepts and Rubik’s. Watch the Magic Concepts AR video here.
Prime launched multiple AR experiences in its booth at the 2018 PPAI Expo.
“The distributors who experienced AR at our booth were quite enthusiastic and curious about it,” said Jeff Lederer, president of Prime Line. “Being on the leading edge of technology like AR is another example of how we try to serve our customers at the highest level.”
In addition to the AR cover story, the new winter issue includes stories on tech and apparel trends, plus a blog entitled “Who Are You Wearing? Is Not Just for the Red Carpet.”
The report also showcases the #Top Five on the web, as well as product ideas that support each trend from Prime Line and Jetline, Prime’s value line, which offers free 24-hour rush service on most items including apparel.
For more information on Prime Line, visit www.primeline.com.
