By Rosalie Marcus, The Promo Biz Coach
I’m sure you know that referrals are the best way to increase your sales, and you’re most likely getting some referrals, but how can you get more?
One of the best ways to increase your referrals is to reach out to referral partners. Referral partners are people who serve the same target market that you do but are not direct competitors. Examples of good referral partners for the promotional products consultants are:
Meeting Planners
Printers
Trade Show Display Companies
Graphic Designers
Sign Companies
Sales Professionals
These are people who routinely come in contact with buyers that need promotional items. Ask your friends, colleagues and relatives if they know anyone in these types of businesses. Then take the time to make contact with the principal people in these companies. Set up a breakfast or lunch meeting. Look for people and companies that share your values and vision. Chances are you can help each other increase sales and referrals.
One savvy promotional professional set up a reciprocal referral business with a digital printer. The results: A twenty percent increase in her sales within six months. She also hosted an open house with her referral partner. The results: more business for everyone and one stop shopping for their clients.
Rosalie Marcus, The Promo Biz Coach shortens the learning curve for people in the promotional products industry helping them make more money with less effort in less time. Get a FREE sales-boosting special report and tips at: www.promobizcoach.com. Contact her at [email protected] or (215) 572-6766.
