Proforma, Cleveland, announced that it is the recipient of three 2018 American Inhouse Design Awards from Graphic Design USA for the concepts and designs behind its marketing campaigns. Recognition includes two Inhouse Design Awards and one Inhouse Web Design Award.
“One of the challenges many distributors in our industry face is having the time and resources to develop marketing campaigns to earn more customers and grow their sales,” said Greg Muzzillo, founder of Proforma. “That is why at Proforma we offer our owners a shared resource of a $4 million sales and marketing fund to make it affordable for them to tap into award-winning marketing programs with proven results.”
Proforma earned an Inhouse Design Award for the unique strategy it used to create its “What’s Your Story” Lenticular Postcards, which were mailed to clients on behalf of owners. Each postcard had a message and image that reflected a specific theme and encouraged clients to rely on Proforma’s marketing resources to help tell their story.
The Proforma Catalog was awarded an Inhouse Design Award for its outstanding layout and design. The catalog is produced and mailed annually to owners to showcase products ranging from apparel, to housewares, to print and technology products. The catalog allows owners to generate different ideas and inspire current and potential clients based on their individual needs.
Proforma’s design team also earned a Web Design award for the exceptional design of its e-newsletter campaign, which is sent out twice monthly. The free service provided to owners features an editorial and directs users to products specific to each month’s theme.
“I’m proud of our marketing team and the consistent recognition they receive for their creativity and efforts,” said Deanna Castello, Proforma’s chief marketing officer. “They are constantly working to develop new concepts in messaging, promotional pieces and packaging that our Owners and their clients have never seen before. The originality of their ideas and designs make their messages effective and productive.”
Graphic Design USA sponsors design competitions that spotlight areas of excellence and opportunity for creative professionals. The American Inhouse Design Award is the premier showcase for design excellence and value.
For more information about Proforma, please visit www.onlyproforma.com.
