Showdown Displays, Brooklyn Center, Minn., announced the formal integration of its sister company, Creative Banner Displays, which will become Showdown Displays effective Jan. 1, 2019.
The two companies had been run by the same management company for the last six years, and have been offering the same product lines at the same prices, but directed toward different clientele. John Bruellman, president and CEO of Showdown Displays, said in a press release that the formal integration will make official what had been going on for a while anyway.
“This merger signifies a joining of like-minded brands that have been operating as one behind the scenes, and unifies our brand communications to the channels we serve,” Bruellman said. “Unified as Showdown Displays, our reseller partners can be confident in our commitment to our trade-only go-to-market strategy, and they’re certain to experience an amplified investment in technology and innovation. In short, everyone wins.”
Aside from the name change, the supplier let customers know what else to expect from the merger.
“As a unified brand, customers will continue to receive the same high-quality products, legendary service and competitive prices they love while also experiencing enhanced web services, speed and personal attention,” Showdown Displays said in a press release. “As a trusted partner, the newly merged Creative Banner and Showdown Displays team remains dedicated to exceeding industry standards and building innovative products in the display category.”
The merger will also allow Showdown Displays to grow in size, and will give customers more access to category education, marketing tools and wide-format printing capabilities.
For more information on Showdown Displays, visit www.showdowndisplays.com.
