On April 8, 2010, Cleveland-based distributor Proforma sang “Happy Birthday” to the newest segment of marketing support the company is now offering its members. The new Demand Generation Program utilizes a series of targeted messages to generate interest in the company.
A complement to the comprehensive suite of marketing campaigns and collateral, this is the first time that Proforma will work to identify, score and nurture leads through marketing initiatives. Once interest is generated, leads will be assigned to the network of more than 700 Proforma members in an effort to identify new business opportunities that increase sales for its owners.
“Over the years, we have become pretty good at allowing our owners to stay top-of-mind with their target audience through drip e-mail and direct marketing campaigns,” said Greg Muzzillo, founder of Proforma. “We are consistently looking for ways to increase the support we offer, and this program is one example of how we proactively help our members grow their businesses.”
Proforma’s marketing campaigns have been recognized by Print Solutions magazine, Graphic Design USA, Print magazine and the Printing and Promotional Products Association International (PPAI) for innovation and creativity.
In addition to marketing materials, Proforma owners also have access to sales tools, buying clout with industry suppliers, world-class back-office support services including credit and collections and PROvision, Proforma’s state-of-the-art computer operating systems.
About Proforma
With over 30 years of experience, Proforma remains clearly focused on providing solutions to North American businesses for their graphic communications needs. A leading provider of promotional products, printing services, business documents, and e-commerce solutions, Proforma has received numerous awards and is recognized as one of the top-five largest companies in our industry. Proforma serves over 50,000 clients through more than 700 member offices in North America. The Proforma Worldwide Support Center is located in Cleveland, Ohio.
For more information, visit www.proforma.com.
