Steve LaFalce, vice president of sales at Avaline, Parsippany, N.J., has announced that he will be retiring from the industry at the end of the year to become a full-time golf instructor.
“After playing golf for nearly 40 years (along with social instructing at outings and events), combined with 25 years of giving promotional product presentations in this terrific industry of ours, it was only natural for me to want to combine all of these for the last phase of my life,” said LaFalce. “So actually, I won’t really be retiring, nor will I be leaving the industry. Since travel is in my blood, my objective with my new company is to come to you; hence the name To You Golf Instruction (2UGI).”
LaFalce formally obtained his Master Professional Golf Instructor Certification this past quarter from the PGTAA.
Len Hornstein, CEO, and Gary Rosenberg, national sales manager, will be assuming and reassigning LaFalce’s duties at the end of 2006. Until then, please continue to contact LaFalce.
“As I reflect back over my career, I am truly proud of my affiliation with this industry; with my beginnings at Hit Promotional Products, then to Rand McNally and Dunlop/Maxfli Golf, to Wenger Swiss Army, BIC Graphics, and, of course, here with Avaline,” noted LaFalce. “Each of these companies’ (all industry supplier standouts) missions are to help you become more successful.”
Visit www.avaline.com for more information
