Profitable aspirations have certainly been ringing true for Taco Bell lately, with seven consecutive years of growth to tout for the YUM! Brands company. Due to all of their hard work, its bigwigs have earned a nice vacation, but it is the hope for supreme relaxation for fans that is guiding Taco Bell, which yesterday, within minutes, sold out reservations for its new merch-heavy promotional hotel.
We have long been hitching a ride on the Taco Bell bandwagon, as the company remains on the leading edge of marketing and promotion. In terms of upping the ante, this move might encourage other companies to come out of their shells if they have likewise similar daring endeavors in mind, as consumers made quite apparent that the hotel concept is a winner. The 70-room Palm Springs-based location that Taco Bell is temporarily taking over will offer revelry from August 8 through 12, and while the musical performances, movie showings and spacious Mountain Dew-inspired lounge will be fan favorites, we are hoping that they go absolutely giddy for the contents of their hotel rooms.
As proof that experiential marketing will continue to dominate considerations of how to reward fans for their loyalty, the spaces and guest rooms in The Bell will be visual masterpieces, with branded Taco Bell bedding, pillows and wall art solidifying the brand’s engagement in uniting devotees for a good time. (As we discussed on an episode of the PM Podcast, there will also be a gift shop loaded with branded merch for purchase.)
That enthusiasm contains forging actual lifelong commitments through its marriage-offering Las Vegas Cantina flagship destination, so perhaps visitors to the hotel will follow suit and have their California adventures lead to matrimony. Whether or not that happens, fans who secured quarters took to Twitter to share their glee:
Today will forever be known as the day I got a room at the @tacobell hotel pic.twitter.com/dLS9okxBAX
— the fyre fest of people (@ohhkasia) June 27, 2019
https://twitter.com/valerie_kan/status/1144294591480209408
OMG my boyfriend got a reservation to the @tacobell hotel!!!!!!!!!!!!!!!!!!!!!!!! I can't even believe it. #lifemade #tacobellhotel
— Emily (@emieloo) June 27, 2019
I would like to thank my parents for giving me fast fingers to book a 2bedroom with a pool view on a Saturday! I want all the crunchy tacos with unlimited hot sauce. @tacobell #tacobellhotel pic.twitter.com/pLfVDBaUwq
— Yvonnie 🇺🇸✊🏽 (@YvonnieWannie) June 27, 2019
With respect to branding recognition, we are six weeks away from the commencement of stays at The Bell, but the obvious care that Taco Bell has invested in prepping the hotel leads us to predict that all will go well and that the franchise will consider pulling off the promotional campaign again. Will any other business follow suit and likewise compel connoisseurs to spend every waking second thinking about how comfortably they will be sleeping on a Fire Sauce branded pillow? Time will tell, but it is clear that Taco Bell has cracked the code to earning continuous allegiance from its customers.
