Industry sales veteran Steve LaFalce, vice president of sales at Parsippany, New Jersey-based Avaline, will retire at the end of the year to pursue a longtime passion of golf instructing.
“After playing golf for nearly 40 years, along with social instructing at outings and events, combined with 25 years of giving promotional product presentations, it was only natural for me to want to combine these for the last phase of my life,” he said.
LaFalce will be at the helm of a new company named To You Golf Instruction. He recently obtained Master Professional Golf Instructor certification from PGTAA.
Len Hornstein, CEO, and Gary Rosenberg, national sales manager, will assume and reassign LaFalce’s duties at the end of the year.
For more information,
call (800) 932-8256 or visit www.avaline.com.
