David Clifton, chief marketing officer for QCA-accredited supplier alphabroder and president of the QCA board of directors, has been invited to be a featured panelist for the discussion “Cleaning Up The Marketing Supply Chain: Tools You Need For Brand Safety” at ProcureCon Marketing 2019. Held Nov. 18-20 in Austin, Texas, ProcureCon Marketing is the only dedicated marketing procurement and sourcing event in North America.
For this peer-led session, Clifton joins four other well-respected professionals:
- Jason Cammorata, vice president of sourcing, MDC Partners
- Lauren Costley, strategic sourcing category manager for marketing and events, American Cancer Society
- Philip Guiliano, partner, BrandActive
- Jenny Reints, director of global indirect strategic sourcing, Chamberlain Group
During the discussion, Clifton and his fellow panelists will address how marketing procurement professionals can know if they are taking the right steps to protect their brands, as brand safety is about much more than content placement. In fact, any asset with a brand, both digital and physical (such as promotional products), can create a problem for organizations if they don’t understand the potential risks and take the appropriate steps to avoid issues.
This panel will share perspectives and give insights on:
- Developing a holistic brand safety and related risk mitigation plan
- Pitfalls and risks associated with both branded merchandise and digital advertising
- What to ask for/negotiate with your brand safety vendors
“Some of the world’s biggest brands will be represented at ProcureCon Marketing, and it is critical that they understand the importance of choosing their branded merchandise vendors wisely so they put their brand names only on products that are safe, responsibly sourced, and appropriately represent the character, principles and values of the brand itself,” Clifton said. “Being able to share QCA’s five pillars of brand safety—social responsibility, product safety, product quality, environmental stewardship and supply chain security—will give these buyers the tools they need to better work with their promotional products distributors and improve the quality of merchandise that they put their brand names on.”
“Cleaning Up The Marketing Supply Chain: Tools You Need For Brand Safety” will be held at 1:45 pm on Nov. 19. For more information and to get tickets, click here.
For more information on QCA, visit www.qcalliance.org.
