Cap America Inc., Fredericktown, Missouri, announced the additions of two multi-line sales representatives: Chris Yoder of 5Y Marketing and Valerie Spiller of Elite Marketing. 5Y Marketing is a multi-line rep agency that will serve Cap America customers in Wisconsin. Elite Marketing is a multi-line rep agency providing service to promo distributors and team dealers in the state of Illinois.
Yoder is a 24-year industry veteran who began his career as a distributor in Wisconsin in the Green Bay and Milwaukee area. He became a supplier rep in 2006 and started 5Y Marketing in 2016 with four other partners to cover Wisconsin, Minnesota, and North and South Dakota. Yoder has continued to grow his supplier relationships to include companies like Stormtech and Perry Ellis.
“I am truly excited to be a part of the Cap America family and I look forward to representing this outstanding company and team for many years to come,” he said.
Spiller is a graduate of DePaul University and a Chicago native. She has over 20 years of sales and marketing experience, beginning her career in the sporting goods industry and transitioning to primarily promotional products.
“I found my niche in sales,” said Spiller. “It nurtures my competitive spirit and my need to serve others. I am excited to join Cap America’s winning team to provide distributors with innovative headwear solutions.”
“We are excited to add Chris to our growing sales rep force as we broaden our reach across the industry,” Grace Schettler, said vice president of sales overseeing Cap America’s multi-rep sales team. “We are dedicated to providing the best service to our customers, and the addition of Chris and 5Y Marketing will help us to continue to deliver the best headwear experience possible.”
Schettler added, “We are excited to add Valerie to our growing sales rep team. She will be a valuable asset that understands the importance of top-quality service when providing promotional headwear to our industry.”
The preceding press release was provided by a company unaffiliated with Promo Marketing. The views expressed within do not directly reflect the thoughts or opinions of Promo Marketing.
