Sergio Godinez of Versa Printing, a Dallas-based print and promotional products business, joined PM Screen time to talk about the company’s decidedly outside-the-box pivot to … card games! With business slowed to a near-stop at the start of the coronavirus shutdowns, Versa Printing created its own quarantine-themed version of Loteria.
A few weeks later, the company has sold 20,000 units, keeping the lights on, the presses running and its staff at work. Godinez gave us the inside scoop.
