Tapping Into Top Promo Products Categories
For Phase 3 Marketing and Communications, expanding into promotional products was a no-brainer.
The Atlanta, Georgia-headquartered wide-format producer and marketing agency incorporated branded merch into its services about seven years ago through acquisition, and it’s been a lucrative addition, says Meredith Schwarz, vice president of sales.
“I think branded merchandise has grown so significantly for us because usually the things you need wide-format printers for, you’re going to need branded merch for as well,” Schwarz adds.
Schwarz explains that when working with a client on a product launch, for example, the process begins by building a creative strategy and then moves into the physical pieces that need to be fabricated and printed.
“It’s always the big pieces – like building a pop-up shop – that come first,” she says. “The idea of giving something away is almost always at the very end of the thought path.”
Bringing promo into the conversation earlier on helps to offer clients “a more complete thought” and makes a wide-format company even more of an expert in physical production, Schwarz says.
Consider opportunities in these top product categories as you delve deeper into the promo world.
Read the rest of this article on Wide-format Impressions.
