These days, many print buyers are looking for print service providers (PSPs) that offer a variety of products, from signage and packaging to direct mail. To meet the demand — and to boost their own revenue — many PSPs have eagerly taken on cross-industry convergence.
However, convergence comes with its own challenges, one of which is managing color accuracy across a range of print platforms. This can be especially difficult to manage when a single customer is ordering multiple printed items and expects them to look the same, despite being produced with different technology.
To help avoid customer disappointment, we’ve spoken with experts in color management to share their top four tips for managing color across print platforms while meeting customer expectations.
Read the rest of this story on Printing Impressions.
