Key Takeaways
• Acquisition: Quad (asi/232306) has acquired Enru’s co-mailing assets.
• Expanded Role: The firm has promoted Tim Maleeny to president of Quad Agency Solutions. He’ll also continue as chief client strategy and integration officer.
• New Division: In March, Quad launched a branded solutions division to focus on the $26.6 billion promo products market.
Quad (asi/232306), a multibillion-dollar commercial printing and marketing experience company that recently entered the promotional products industry, has announced an acquisition and a key executive promotion.
The Wisconsin-headquartered company said in a press release that it has acquired the co-mailing assets of Enru, a digital-first logistics and postal optimization solutions provider that leverages proprietary technology to deliver mail and shipments through an optimized supply chain network.
Financial terms of the deal with LSC Communications-MCL LLC, which goes to market as Enru, were not announced, though Quad said it used cash on hand and pulled from its revolving credit facility to pay for the purchase.
Quad clarified that the transaction includes all MCL/Enru co-mail-related manufacturing assets and technology, as well as that company’s commercial book of business. The logistics portion of the business was not part of the deal.
Quad believes the acquisition will be a win for customers. “Quad and MCL have historically used different co-mailing approaches to limit clients’ postal costs, both of which provide unique strengths and generate substantial (United States Postal Service) work-sharing discounts,” the press release said. “By unifying these strategies under Quad, the company can use its proprietary data stack to determine the best approach to fulfill a client’s needs.”
In other news, Quad announced that Tim Maleeny is expanding his role from chief client strategy and integration officer to include president of Quad Agency Solutions. He succeeds Eric Ashworth, who is reportedly leaving Quad on May 1 for another career opportunity.
In the expanded role, Maleeny will focus on evolving Quad’s integrated data, media, creative and marketing services businesses. Quad has also tasked Maleeny with “supercharging” how clients leverage the agency’s integrated offering.
“Tim’s ability to think across agency disciplines and simplify the complexities of marketing in digital and physical channels make him an exceptional force in helping drive our growth strategy,” said Joel Quadracci, Quad’s chairman, president and CEO.
Maleeny joined Quad in November 2024 from Havas North America, where he served as president/chief strategy and innovation officer. Before Havas, Maleeny’s leadership positions included head of strategy for Ogilvy North America, executive director of brand strategy at R/GA and managing partner at Deloitte, according to Quad.
Quad employs more than 12,000 people in 14 countries and serves approximately 2,500 clients, including blue-chip companies in multiple industry verticals such as retail, consumer packaged goods and direct-to-consumer, as well as financial services and health.
In March, Quad launched a new branded solutions division to focus on the $26.6 billion promotional products industry. “With 77% of marketers reporting that they currently face complexity within their marketing ecosystem, they have limited bandwidth for managing an impactful branded solutions program,” said Oliver Kimberley, Quad’s general manager of managed services. “Quad makes it easier for marketers to include branded merchandise as a consistent and cohesive part of their brand’s marketing mix with the high-quality results and frictionless experience we’re known for.”
