Long associated with holidays, home decor, wellness routines, and gifting, scented candles are a fast-growing market; one that is expected to grow at a CAGR of over 6% from 2024 to 2025 globally. The USA accounts for over a quarter of the global scented candle market, with many of the best-known scented candle brands globally having originated right here.
The most popular candle format in the U.S. is the container-based or jar-based candle, which accounted for more than 58% of the market in 2023. Often preferred for safety, convenience, and suitability for home decor, they are also increasingly prized by brands and trend-savvy marketers for their longevity and customizability. And with growing demand from consumers for personalized gifts, many print-on-demand businesses are adding candles to their offerings.
One of the appeals of candle holders, beyond the purely practical, is their potential to facilitate decorative flair. They’re essentially a blank canvas, and with the right knowledge and tools, you can transform them into so much more than a vessel. Let’s take a look at how.
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