Branding Together: A Decorator’s Journey From Teenaged Graphic Designer to Big Frog Business Owner

Branding Together

This month, Branding Together Co-hosts Theresa Hegel and Cassie Green share anecdotes on navigating their careers in the evolving media landscape. Guest Billy Snyder of Big Frog Custom T-Shirts & More in Cumming, GA, recounts his own career journey – going from a teenaged graphic designer to taking over the business. Snyder also has valuable advice for other print and promo professionals eager to follow in his footsteps.

Stay tuned to the end of the episode for a fun segment imagining the promotional products that Founding Fathers (and Mothers) would carry if they were alive today – from branded quills to logoed kites.

Mentioned in this month’s episode:

Podcast Chapters

1:58: Industry updates
9:04: Sustainable Merch Summit highlights
12:43: Personal journeys in the industry
19:02: Interview with Billy Snyder
26:10: Returning to Big Frog
27:50: Becoming the owner and building a legacy
30:37: Growth strategies and future plans
34:26: Advice for aspiring entrepreneurs
36:56: Founding Fathers merch

Key Takeaways

• Evolving Roles: Co-hosts Theresa Hegel and Cassie Green reflected on their career evolution from traditional print journalism to multimedia content creation. They emphasized the need to adapt to fast-paced digital consumption while maintaining journalistic integrity and trust.

• Ownership Journey: Guest Billy Snyder described his path from teenaged graphic designer to owner of a Big Frog print shop, emphasizing hands-on experience over formal education.

• Mentorship Impact: Snyder credited the former owner for mentoring him in business operations and encouraging him to pursue ownership.

• Customer-Centric Strategy: Snyder’s business philosophy prioritizes employees first, followed by customer service, product quality and finally himself. He says his approach has led to significant sales growth, even in a challenging market.

• Community Engagement: Snyder highlighted the importance of local involvement, including Chamber of Commerce events and school partnerships, to drive visibility and sales.

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