If you’re reading this, it’s safe to suggest you work in or with one of the best industries in the world. I’m guessing you work for a printer, sell machines, paper, software or workflow solutions. You’re part of pressing a mature industry to continuously improve…evolve.
Awesome, isn’t it?
I got my start in 1975. I was a buyer and ran a small, one-man, in-house print shop. It was a cool job and a great way to get introduced to our industry.
Three years in I went to work for a supplier. I wanted a job in purchasing. They offered me a spot in sales. It was my only option, so I took it. Wow! What a ride.
I was curious about the process (printing process) so the pressmen and litho prep guys took me under their wing. They explained what was happening on each sheet. They taught me why the solution that worked yesterday was not the answer for today’s hurdle. They made me a better rep. They helped my customers receive better results.
Learning from those craftsmen taught me a great deal about selling too. Being interested in their work validated them. It reduced stress. They were anxious to help me understand what worked and what wouldn’t. Because I cared about them, they cared about me. They were instrumental in my success.
Read the rest of this post on Printing Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
