Are you tired of the flat, predictable look of standard direct-to-garment (DTG) prints? The world of custom apparel is demanding innovation, and the path to higher profits lies in pushing your DTG printer far beyond basic placements. Learning how to offer out-of-the-box print placements or even adding some metal foil onto a design not only increases the value of your garment, but also cements your reputation as an expert with unparalleled DTG printing capability, setting your company apart in the competitive apparel decorating market.
While the pursuit of unique, high-impact designs is vital, successful apparel customization demands awareness of the “sweet spot” where creativity meets calculation. Pushing the complexity too far can dramatically slow down DTG workflow efficiency and increase material and labor costs, which can erode the final profit margin and create an unattractive final price point for your customers.
We are unlocking this creative potential by artwork generated through Google Gemini, demonstrating how AI can be a useful tool to create designs ready for advanced execution.
The following tutorials are designed to help elevate your creative offerings. They provide the expertise necessary to strategically determine when a technique delivers maximum visual impact without compromising efficient, sustainable production.
Read the rest of this story on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic partner.
