Key Takeaways
• Counselor Top 40 supplier PCNA (asi/66887) now offers the Caddy Splash golf club water brush.
• Meanwhile, new additions from brands like Counselor Top 40 supplier Cap America (asi/43792), Hydro Flask, Thule and High Sierra reflect increasing consumer interest in travel, outdoor and active-lifestyle products.
Counselor Top 40 supplier PCNA (asi/66887) continues to expand its golf category with a new retail partnership.
The company now offers the Caddy Splash golf club water brush (4653-01), a specially designed tool with nylon bristles for cleaning clubs of mud and grass without scratching.
Caddy Splash is available to distributors in the U.S. and Canada.
“We’re continuing to invest in key growth verticals like golf, while also expanding our retail brand assortment to reflect the styles and functionality today’s customers are looking for,” said Liz Haesler, global chief merchandising officer at PCNA. “We’re especially excited to welcome Caddy Splash to our lineup, adding an innovative golf accessory that supports our focus on delivering more options for the golf market.”
To support selling, PCNA has developed sector-specific marketing resources, including the 2026 Golf Guide catalog and nine targeted flyers.
PCNA has also added more offerings to its existing partnerships: seven new hat styles from Counselor Top 40 supplier Cap America (asi/43792), including a perforated rope cap (SM-8415) and a recycled cap (SM-8414); three new drinkware styles from Hydro Flask, including a 24-ounce lightweight flex straw bottle (1601-87); two new styles from Thule, including a 55-liter gear hauler bag (9020-73); and a 28-inch medium rolling duffel bag (8053-52) from High Sierra.
“Our new offerings align well with summer trends and the growing demand for versatile products that fit seamlessly into travel, outdoor activities and on-the-go lifestyles,” Haesler said. “Together, these additions reflect our ongoing focus on curating on-trend, high-performing products that give our distributor partners more choice across categories and occasions.”
With 2024 North American promotional products revenue of $659.8 million, PCNA ranked fourth on Counselor’s most recent list of the largest suppliers in the industry. The new list is due out this summer.
