Customers don’t think in print categories, so shops can’t either. Customers bring you one brand identity and want to see it applied across apparel and wide-format products like T-shirts, stickers, and signage.
That shift in customer expectations is driving convergence across print segments. Traditionally, customers would have to split the project across vendors. As more print shops embrace convergence — expanding methods beyond their core business to bring print segments together — they’re becoming the one solution their clients want. This not only brings a more seamless and convenient experience to the customer but also presents growth opportunities for print shops.
For many apparel decorators, bringing wide-format processes in-house is a logical next step.
The Apparel and Wide-Format Connection
To highlight the power of convergence, we chatted with two print businesses that have been through it, making a case for why apparel and wide-format printing just make sense together.
Over the last nine years, One Hundred Designs has continually expanded its list of offerings in response to customer inquiries.
“Our company started with wide-format printing, mainly fleet vehicle and equipment graphics, along with safety signage/decals for these companies,” explains Justin Reese, owner and president of One Hundred Designs. “Our customers continually asked us for apparel to kind of create a one-stop shop to simplify the process and keep them from having to deal with multiple vendors.”
Read this full article on Apparelist, a publication of PRINTING United Alliance, ASI’s strategic partner.
