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Author: Allee Bruce

Q&A: ASI Show Pavilion Opens Doors for Printers at PRINTING United Expo

PRINTING United Alliance President Dave Leskusky spoke with Promo Impressions about the convergence of print and promo.

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Printing Name Badges: Choosing the Right Decoration Method

They’re essential for event marketing, employee identification and branded promotions, and decoration matters just as much as the design.

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How Apparel & Wide-Format Come Together in a One-Partner Print Shop

Print buyers want a single touchpoint for apparel and graphic needs. Understand the case for convergence and how print businesses are combining apparel and wide-format offerings to become true one-stop partners for their clients.

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Where Promotional Products Fit for Wide-Format Producers

Wide-format producers have been creating graphics, signage and displays for events, marketing campaigns and businesses for ages. And now, more than ever, those same projects are opening the door to promotional products.

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American Classics Apparel Turns To Digital Printing to Keep Up With Licensed Apparel Demand

After more than 30 years in the licensed apparel space, American Classics Apparel continues to evolve — embracing digital production to keep iconic brands relevant for modern fans.

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Busy but Broke: Financial Mistakes Apparel Decorators Make

Industry experts break down the financial blind spots and cash flow mistakes that keep busy apparel decorating shops from becoming truly profitable.

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Proforma OnePoint on the Smartest Way To Sell Print

Scott Whitten, CEO of Proforma OnePoint, brings more than 20 years of print experience to the promo space, serving as a one-stop shop for clients.

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Busy But Broke: Financial Mistakes Apparel Decorators Make

Industry experts break down the financial blind spots and cash flow mistakes that keep busy apparel decorating shops from becoming truly profitable.

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Direct-to-Object Printing Activation Brings Festive Cheer to LUSH Boston

A print personalization collaboration between direct-to-object printer manufacturer Inkcups and fresh, handmade cosmetics brand LUSH brought holiday cheer to customers, showcasing the experiential marketing power of live activations and print-on-demand.

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New Printing Technologies for Promotional Products Decoration from PRINTING United Expo

For those decorating promotional products, this includes a wide range of technologies. To help, we have a breakdown of new equipment to be showcased during Expo.

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