In a 10,000-sqft space on the seventh floor of a New York City building, B Squared offers a full suite of branding and corporate event solutions. The company outfits corporate events and gifting programs with everything from event graphics and marketing collateral to promotional products, custom packaging, graphic design, fulfillment, and mailing.
This full-service approach not only creates a seamless experience for its clients — which spans financial institutions, pharmaceutical companies, and big media firms — but also makes B Squared indispensable, according to Jeff Smith, director of business development.
“If we can just add more brainpower to their team, we really find that ends up being a real value-add,” he says.
As customer demands changed, B Squared changed with them — expanding beyond digital printing not to sell more products, but to solve more of its clients’ challenges. That includes promotional products decoration and a wider range of branding services.
Read the full article on Printing Impressions, a publication of PRINTING United Expo, ASI’s strategic partner.
