Promotional products suppliers are facing mounting pressures that are changing how they source products, manage inventory, and work with distributor partners.
In this interview, Theresa Hegel, executive editor, special projects & sustainability at Advertising Specialty Institute (ASI), shares how suppliers are adapting their strategies, responding to concerns about distributors sourcing direct, and finding ways to deliver value that goes beyond the products themselves.
Watch the full video on Promo Impressions, a publication of PRINTING United Alliance, ASI’s strategic partner.
