What does it take to be a successful salesperson in both print and promo?
Dana Schumacher, chief growth officer at Quality Resource Group (asi/303015), joins Branding Together to discuss the skills needed to sell both commercial print and promotional products, how to overcome the intimidation factor when branching into a new category and why cross-selling can be the key to unlocking growth. She also shares insights on sustainability, AI and the importance of profitability. Be sure to stick around until the end of the episode when co-hosts Theresa Hegel and Cassie Green get into the Halloween spirit by dreaming up some creative last-minute costume ideas, using everyday industry items.
Mentioned in this episode:
- Blue Ridge Screen Products Open House Puts Collaboration Into Practice
- The Lifestyle Brand Playbook: How Buzzy Companies Like OpenAI Are Using Promo
- Print Isn’t Playing Defense
- 2026 Counselor Promo Campaign Awards
Podcast Chapters
15:47: What’s scaring industry businesses right now?
20:59: Meet Dana Schumacher of Quality Resource Group
26:07: The differences between selling print and promo
31:27: What makes a great crossover salesperson?
34:05: How to break into a new category
36:53: Finding growth through cross-selling
40:59: A practical approach to sustainability
44:57: Predictions for 2027 and beyond
52:52: Last-minute Halloween costumes from print and promo
