Pens are a quintessential promo product for good reason – they’ve been the top-searched product on ESP nearly every month for the past five years. Importantly, consumers have an even more positive view of promo essentials like pens when these products are eco-friendly. According to ASI’s 2026 Global Ad Impressions Study, 75% of consumers view the advertiser more favorably when the writing instrument they receive is sustainable, compared to a standard product.
Here are the top-searched sustainable writing instruments on ESP+.
Goldstar (asi/73295)
Made from recycled ABS plastic, the Bloom retractable soft-touch pen (AMA) comes in a variety of vibrant colors and features a slim black ink ballpoint refill. An eye-catching option for gift shops or new-hire kits.
Koozie Group (asi/40480)
Retractable and reliable, this eco-friendly iteration of the BIC Clic Stic pen (CSECO) is made from 65% pre-consumer recycled plastic. A solid choice for sustainability-minded campaigns in education or for door-to-door sales.
Hit Promotional Products (asi/61125)
With a bamboo accent plunger and recycled aluminum base, these pens (11989) are an elevated eco-friendly choice for universities or trade show tables.
Gold Bond (asi/57653)
This multitasking gadget (BREEZE) is a pen, a fan and a flying disc all in one. Recipients can cool off, take a break and jot down notes. Made from recycled ABS plastic, it’s an eco-friendly pick for summer festivals, campus events or wellness programs.
Evans Manufacturing (asi/52840)
With a unique colorway that changes based on the heat of the writer’s hand, these pencils (7955) are a clever and creative giveaway for schools, sports teams or kid-focused events. Made from 30% post-consumer recycled polystyrene.
Everson (asi/78135)
For a unique gift at nature preserves, garden shops or hospitality groups, consider this Sprout pencil (309017) – made from sustainable wood and meant to be planted after use. Pencil stubs can be planted to produce basil, parsley, sage or thyme.
