Key Takeaways
• Counselor Top 40 supplier Gemline (asi/56070) sponsored SeriousFun Children’s Network’s benefit dinner for the second consecutive year.
• The sponsorship supports free camp experiences for children with serious illnesses.
Gemline (asi/56070), a Counselor Top 40 supplier and certified B Corp, is helping to provide free camp experiences for children living with serious illnesses.
For the second year, the Lawrence, MA-based company sponsored the SeriousFun Children’s Network’s benefit dinner. The Camp Changes Everything dinner was held Oct. 16 at The Glasshouse in New York City.
“Gemline’s purpose is simple: We promote community,” said Jonathan Isaacson, executive chair of Gemline and a member of Counselor’s Power 50 list of the most influential people in promo. “SeriousFun builds exactly the kind of community that kids with medical conditions need most, a place where a serious diagnosis doesn’t get to define childhood. We’re proud to support their work this year and grateful to the SeriousFun team for what they make possible.”
Founded by actor Paul Newman, SeriousFun is a global network of 30 camps and programs that serve children and families at no cost. Gemline joined Newman’s Own Foundation and several other corporations in supporting the event.
“We’re grateful to Gemline for supporting this year’s benefit,” said Blake Maher, CEO of SeriousFun Children’s Network. “Their commitment to building community aligns perfectly with our mission. At SeriousFun, camp is about more than having fun. It’s about helping children living with serious illnesses experience a sense of belonging that builds confidence and leads to a transformative sense of what’s possible in their lives that stays with them long after camp ends.”
The sponsorship is part of Gemline’s charitable giving and its betterway corporate responsibility program, which guides the company’s work across three pillars: people, planet and product.
Founded in 1958, Gemline ranks 12th on Counselor’s most recent list of the largest suppliers in the industry, with 2025 North American promotional products sales of $143.3 million.
