Electronic devices and accessories make for great promotions. With the abundance of tablets and smartphones, accessory items like charging cables, power banks and USB devices are items that end-users will hang onto for a long time. With all of the choices in electronic items. With so many devices and items on the market today, distributors have a lot to choose from. Here are some tips from industry professionals on the most effective promotions with electronics and accessories.
“Demonstration is key with these items—not only demonstrating the sound quality of a speaker, but the effectiveness and convenience of a charger or Bluetooth device, such as a foldable keyboard. Many people who are not tech-savvy are leery of trying out electronics as a promotional item and a quick demonstration can help allay those fears.”
– CJ Schmidt, vice president of sales, Hit Promotional Products, Largo, Fla.
From “Plug and Play: Industry experts weigh in on the present and future of promotional electronics” Promo Marketing, December 2013
Power banks and listening accessories such as headphones, earbuds and speakers have made a big jump in popularity. They’re a desired gift due to the functionality and usefulness of the items. These are items that users are keeping with them every day—a big value for cost per impression.”
– Scott Pearson, vice president of merchandise and design, Sweda Company, City of Industry, Calif.
From “Plug and Play: Industry experts weight in on the present and future of promotional electronics,” Promo Marketing, December 2013
I think [a business or travel bag promotion] would be a great opportunity to bundle with an electronics accessory, like a phone/electronics charger for example. People who travel a lot for business don’t always have time or a way to recharge their devices. A portable charger can be a lifesaver on the road, and would be a perfect product to bundle with a business bag.”
– Brenda Cameron, marketing manager, Justin Case, Atlanta
From “Bag to the Future: Business and travel bags get a tech makeover,” Promo Marketing, September 2013
“The market is strongly trending toward mobile connectivity. Recent research has shown that a quarter of U.S. laptop owners now own tablets, and half own smartphones. According to Pew Research, the rate of ownership of e-readers and tablets actually doubled just over the 2012 holiday season. 29 percent of adults now own one of these devices.”
Sandeep Mehta, president, 365 Wholesale, Deer Park, N.Y.
From “Killer Apps: 4 ways to power up your computer accessory promotions,” Promo Marketing, April 2013
[The iOS versus Android] battle really influences which products should be used as promotional products, because we all want to ensure compatibility for the end-user,” he said. “My one suggestion—and one that drives our development as well—is to find products or solutions that can be used with both operating systems.”
– Mike Ablauf, category manager, Leed’s, New Kensington, Pa.
From “Killer Apps: 4 ways to power up your computer accessory promotions,” Promo Marketing, April 2013
“It’s all about power. Portable chargers are becoming a must-have, especially for travelers or business professionals making sales calls and presentations. The trend of portable power is evolving quickly as new technologies allow for chargers to hold even more power.”
Shawn Hood, vice president of marketing, WOWLine, Jericho, N.Y.
From “Across the Keyboard: 6 tech accessory trends that work for any device, Promo Marketing, March 2014
“Pens with styluses, especially the soft-tip styluses that are compatible with capacitive touchscreens like on the iPad and iPhone, are becoming popular thanks to the great success of smartphone and tablet products in recent years.”
– Kevin Xiao, vice president, Atteff International, Ontario, Calif.
From “The Writing’s on the … Facebook Wall?: How to sell pens when everything’s gone digital,” Promo Marketing, January 2013
