A Brand Company, Charlotte, N.C., today announced that it has signed a definitive agreement to acquire Roanoke, Virginia-based promotional marketing organization Design Accessories Inc.
The deal includes the company’s two subsidiaries, Design Marketing and PerformanceLink Systems Inc. Design Marketing, a promotional marketing distributor, will fold into BrandAlliance in early 2016, when Activate! Promotions + Marketing completes its rebrand as the largest operating entity under A Brand Company.
PerformanceLink Systems Inc. will remain autonomous and serve as an operating entity under A Brand Company.
For Design Accessories Inc. and its subsidiaries, the deal means they will receive financial support, North American coverage and combined industry expertise.
“I am excited to welcome another extraordinary addition to our organization,” said Fred Parker, CEO of A Brand Company. “More and more clients are asking for the ability to smartly measure, gauge and reward their employees’ performance[s]. With this deal, we are bringing in the experienced talent and laying the framework to offer those high-demand capabilities.”
A Brand Company’s flagship, Activate! Promotions + Marketing, will execute its full-scale brand change to BrandAlliance by early 2016.
“The global competition for talent continues to increase,” said Cynthia Lawrence, president of the acquired organizations. “PerformanceLink directly addresses the need for organizations to retain their talent by building a high-performance workplace culture and engaging their employees within that culture. A Brand Company is going to allow PerformanceLink to grow our footprint and we are thrilled to be a part of such a visionary company.”
Lawrence will remain president of PerformanceLink Systems Inc.
For more information on A Brand Company, visit www.abrandcompany.com.
