As one of the fastest growing markets in both retail and promotional markets, athletic wear is in high demand. And, especially during this time, people are flocking to the gym. With Athos fitness apparel, exercise-lovers can see exactly which muscles they’re working on and their heart rates, and can use that information to improve their workout habits.
According to Business Insider, the line’s shorts include eight censors and the shirt has 12. The information is available in real time on a user’s smartphone. Athos sends the information directly to Apple’s Health app, adding to daily health data.
By looking at which muscles they’re working on, users can balance their workouts to avoid overworking any specific area of their bodies or creating bad workout habits.
With the boom of both wearable tech and athletic apparel, items like this could be a sought after in the promotional industry in the future.
