Trevose, Pennsylvania-based BroderBros. Co. announced it is working with sportswear leader adidas to bring customers high-quality apparel in the latest colors, styles and fabric technology. Since taking on the adidas products in 2005, BroderBros. Co. has seen the brand grow more than 60 percent in the imprintables market, reflecting a parallel growth trend in the retail market.
“By providing corporate apparel suppliers with products that experience high demand in retail settings, [Broder’s] Alpha [division] is helping its [distributors] remain competitive, offering options and price-points for virtually every budget,” said Girisha Chandraraj, vice president, marketing at Broder. Adidas has been a top brand on the Professional Golf Association (PGA) Tour, worn by some of golf’s best players, such as Sergio Garcia, Justin Rose, Sean O’Hair and Kenny Perry.
Liz Nachman, office manager at Ace Marketing & Promotions, Valley Stream, N.Y., said her customers have been placing orders for adidas brands at a fast clip. “My clients will pay a little more for the brand names, especially for their events. If you have someone who is spending $500 on a participant fee for a golf outing, for example, they want a nice shirt,” said Nachman.
Andrea Engel, vice president, merchandising at Broder added, “Giving our [distributors] the ability to provide adidas golf apparel with cutting-edge fabric technology to their customers allows them to compete in a way that many other companies can’t match.”
About BroderBros.:
BroderBros. is one of the nation’s largest distributors of trade, private-label, and exclusive apparel brands to the imprinting, embroidery and promotional product industries, serving customers since 1919. It currently has eight U.S. distribution centers with the capability to deliver to approximately 80 percent of the U.S. population in one day.
For more information on Broder Brothers, visit www.broderbros.com
