Norwood Promotional Products, based in Indianapolis, announced the launch of the Norwood Edge, a new service offering that will make their distributors’ business easier and more profitable. The Norwood Edge is a set of solutions focusing on simplifying distributors’ day-to-day business with Norwood, it gives distributors reduced extra charges, expanded customer-service hours and a new organization for the company’s most powerful sales tool, its print catalogs.
The reorganization of the company’s catalogs is the most significant piece of the Norwood Edge. Previously, Norwood’s print catalogs were organized by their popular industry brands. For example, Norwood RCC Koozie had its own catalog, Norwood Souvenir had its own and so forth for all of the company’s 15 brands. However, in recent years, the company said it has received significant feedback that the brand catalogs were confusing, especially to new distributors. After further market research, Norwood decided to reorganize its brand catalogs into 10 catalogs based on popular industry categories.
The 2008 Norwood Catalog Collection includes the following catalogs:
Automotive & Tools
Awards, Recognition & Gift
Bags, Meeting & Outdoor
Calendars, Planners & Diaries
Drinkware & Housewares
Golf, Sports & Fun
Good Value Calendars
Health, Wellness & Safety
Office & Desk Accessories
Writing Instruments
Best of Norwood
“We’ve organized the catalogs this way so that it’s a more intuitive sales process for the distributor,” commented Norwood CMO Jim Simone. “Now they can simply go to the category they need without navigating through the various brand catalogs.” Norwood’s customers have already received the new catalogs and those who attended the ASI Show in Orlando, Fla. and PPAI Expo in Las Vegas received even further training on the new catalogs.
“In years past, it could be difficult to locate a specific type of item within the Norwood brand catalogs,” commented Janelle Nevins, senior vice president at Summit Marketing. “Now that they’re organized by category it’s much easier to find products. That’s the best case scenario for a distributor because it saves our very valuable time!” Norwood’s products will continue to be organized by brand on industry Web sites such as ESP, SAGE, PromoMarketing.com and Distributor Central.
“We chose to maintain the brand association with each product because distributors are familiar with these brands,” added Simone. “Combined, these brands have been represented in the industry for hundreds of years, so there is a strong connection we will be sure to maintain.
For more information about Norwood Promotional Products visit www.norwood.com
