The ability to recruit and retain top talent is key to every organization’s bottom line. Human resources professionals are increasingly turning toward the power of promotional products. To measure the trend, Irving, Texas-based Promotional Products Association International (PPAI) polled attendees at the Society for Human Resource Management (SHRM) Show in New Orleans on June 28 to July 1, 2009.
Seventy-four percent of those who had rewards and recognition programs in their company used promotional products in these programs and of those, more than 70 percent cited promotional products as either “effective” or “extremely effective” in motivating, recognizing and rewarding employees.
The most commonly cited uses of promotional products in award and recognition programs included:
• Employee Service Awards—used by 59 percent of respondent companies
• Anniversary Recognition Programs—used by 59 percent of respondent companies
• Motivating Specific Behaviors—used by 45 percent of respondent companies
• Reinforcing Organizational Values—used by 34 percent of respondent companies
• Improving Teamwork—used by 31 percent of respondent companies
The top three most commonly used promotional products in award and recognition programs were:
• Wearables: T-shirts, jackets and logoed shirts
• Recognition Awards: plaques and pins
• Writing Instruments: pens
The top five ways HR professionals measured the success of the use of promotional products in their reward and recognition programs were:
• 52 percent of companies used employee surveys
• 34 percent of companies tracked employee turnover
• 28 percent of companies tracked customer retention
• 25 percent of companies tracked productivity
• 25 percent of companies tracked customer surveys
For more information on PPAI, visit www.ppai.org.
