OK, now don’t start getting ideas. I don’t want to be out of a job or anything. But I couldn’t resist pointing you to this article highlighting how the creators of Polyvore (described by the NYT as a “user-generated fashion magazine”) are pretty much doing everything right, while fashion magazine Web sites for such pubs as In Style and Vogue, well, aren’t. Basically, by tapping into the whole interactive and entertainment elements of fashion—consider, if you will, how no two fashionistas will wear the same piece the same way—they’re creating more value by letting visitors click through to their favorite e-retailer. Plus, the site is really cool, which always helps. (The New York Times)
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