Los Angeles-based Bella recently announced the company is launching an innovative 2010 video marketing campaign. Taking a modern approach towards its 2010 design concept and photo shoots by integrating high fashion, hip music and behind-the-scenes interaction, the three-minute film will be released September 15 on the company’s Web site as well as other social media outlets.
The new video, produced during Bella’s 2010 Hollywood, Calif. shoot, takes viewers backstage for a glimpse of the brand’s design process, styling, photo shoots and presents a lighthearted take on the people behind the brand and the environmentally friendly message they stand for.
The video gives viewers an all-access pass to Bella’s culture and creative process and will headline a fresh, relatable concept from a brand industry insiders have always considered to be ahead-of-the-curve. Its use of eco-friendly electronic media showcases new and inventive ways to reach customers without having a negative impact on the environment.
The September 15 release will kick off Bella’s 2010 ad campaign, in addition to the launch of a revamped Web site, but insiders will be able to get an early look on September 14 if they follow Bella on Facebook and Twitter. The video will be made easily accessible for customers to share and put on their own sites and will serve as a creative selling and marketing tool for them as well.
For more information, visit www.bella.com.
