Norwood Promotional Products, Indianapolis, announced today that Jim Simone has been hired as senior vice president and chief marketing officer. Simone has held key marketing roles in the promotional products industry for more than 16 years, including management positions with several distributorships. He most recently served as the marketing and merchandising manager for Oriental Trading Company where he created the company’s highly successful promotional products division.
“We’re building our executive team around high-caliber, industry-focused individuals,” noted Paul Lage, president. “This isn’t the same team that was in place a year ago. Jim brings a critical distributor perspective to our organization. He knows what distributors want and need to be successful because he’s been there. Jim has proven that he can transfer that perspective to the supplier side, creating an experience for distributors that will help them grow their businesses.”
“I’m thrilled to be joining Norwood as we regain momentum in the industry,” said Simone. “My primary charge is to ensure everything we do benefits our distributors—from the way we answer our phones to the look and feel of our promotional materials. We’re going to inspect every aspect of our business and make sure that it passes the ‘distributor-focused’ litmus test.”
For more information, call (317) 275-2540 or visit www.norwood.com.
