At his Decorah, Iowa appearance, HBC Corporation president Larry Wilhelm spoke on “Opportunities in the Promotional Industry,” offering insight into how entrepreneurship is utilized within the promotional products industry. Attendees learned what works and what doesn’t from strategy to tactical applications, when quickly growing a business. Wilhelm brings more than 30 years of health- and beauty-care experience and leadership to the promotional products industry, managing large-scale projects involving custom formulations and custom imprinting.
Richard Leake, professor of economics and management at Luther College said, “The historical approach he used helped students understand the personal and professional experiences that Mr. Wilhelm had prior to starting Custom HBC. He also shared considerable detail about the business as it has developed and the lessons that have been learned along the way. I personally thought this really helped students get the feel of what it is like to be an entrepreneur. He relates very well to the students, captured their attention with facts and figures, and drove home his learning points in a very straightforward manner.”
For more information, call (877) 442-9881 or visit www.customhbc.com.
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