Alan Goldfarb, widely regarded as the organizer of the industry’s most successful traveling trade shows, has launched his own company, SHOWTIME, LLC, Greenland, N.H. Florida’s Gold Coast Promotional Products Association (GCPPA) is the first to take advantage of SHOWTIME’s services, with an event scheduled for Oct. 10. A schedule is already announced for events in Aug., Sept. and Oct. 2007, and a full calendar of SHOWTIME events in 2008 will soon follow. Suppliers planning their exhibit schedules and budgets will receive a SHOWTIME contract before June 1, 2007.
Goldfarb, a 30-year industry veteran, began his career as a distributor. He is credited with the success of two other trade show enterprises for which he managed the planning, operation, marketing and coordination for hundreds of events.
Upon learning of Goldfarb’s SHOWTIME, Harvey Mackler, CAS, of Gempire/GWI and Floral Promotions, said: “I have been exhibiting at traveling trade shows since 1997. I have never been disappointed in customer service when Alan is managing the events. He understands the show dynamics and he listens intently to both the suppliers and distributors. The result is happy customers and that means better shows for everyone.”
Charles Sigman of Pedre Promotional Products added: “Alan Goldfarb’s attention to detail begins before I get up in the morning and doesn’t stop until after I go to sleep. I can relax and do my job because Alan isn’t just solving problems, he’s preventing them.”
Regional and multi-line reps represent a large supplier segment of the industry; they are also the most frequent exhibitors at traveling trade shows. “I can’t speak for all the other reps, but Alan Goldfarb helps me deliver results for all my lines in every city we visit,” said Heidi Remondino. “I couldn’t possibly see as many distributors and their sales reps in such a short time, and the introductions always lead toward valuable follow-up appointments … and orders.”
Goldfarb said SHOWTIME will not be an exact duplicate of his previous efforts. He intends to build upon his successful formula by adding several new ingredients that were not possible before.
“Closer ties with regional associations is an example,” he noted. “My new company will reach out to regional associations with a turnkey package that will manage their events, increase their attendance and maximize their earnings.”
Goldfarb also recently completed the acquisition of Mid-America Showcase from Ken Buck, MAS, whose events in America’s heartland region have been popular and successful for 14 years.
“I admire Ken’s success and reputation, and we intend to continue the Mid-America Showcase tradition for years to come,” he concluded.
For more information, call (603) 610-0044 or visit www.showtime.tc.
