5. Direct-to-garment Printing is Gaining
“What I’m seeing from most of the decoration techniques is a lot of people are moving to direct-to-garment printing, where you’re not screen printing but you’re using an ink that you really can’t feel on the shirt. So it’s almost like there’s no hand, as opposed to the scratch and itch or the weight you’d feel with a plastisol ink.”
– Paul Kory, vice president of sales for Dyenomite Apparel, Hilliard, Ohio, in June 2013’s “It’s the Outside That Counts”
6. With Fleece, Texture is In
“Texture is king right now in fleece. Products that feel wonderfully soft or cozy or have an unusually luxurious hand are the most talked about. For example, enzyme-washed fleece products are so soft, recipients want to sleep in them.”
– Mary Ellen Nichols, director of marketing communications for Bodek and Rhodes, Philadelphia, in July 2013’s “Cozy Capital”
7. Safety Never Goes Out of Style
“Perhaps it’s because of the ongoing demand for safety wear; it’s not necessarily a seasonal product. People will always be in need of safety wear, and that’s a good thing.”
– John Perez, marketing associate for Tri-Mountain, Irwindale, Calif., in August 2013’s “We Built This City”
8. For Ladies’ Uniforms, Think Fashion
“Many companies have begun thinking outside of the box when it comes to women’s uniforms and going with something a little more fashion-forward like a fitted tee, ladies’ cut sweater or sweatshirt, etc.”
– Ashley Adams, marketing coordinator for S&S Activewear and Americana Sportswear, Santa Fe Springs, Calif., in October 2013’s “What Suits You?”
