As you browse this year’s WFI Top 150 list, you might wonder what sets those companies apart from your own. What separates those multimillion-dollar wide-format operations from everyone else? What strategies allow them to consistently win high-profile jobs and clients? What contributes to their high client satisfaction? What are they doing that has allowed them to rise to the top of the industry?
The answers to why those companies are successful, and what they have in common, might — or might not — surprise you.
1. They are Constantly Investing
In talking to many of these companies throughout the year, one thing always stands out — they are the ones constantly evaluating what’s new in the market, and they are always looking ahead to the next investments.
They have embraced that old adage that to make money, you first have to spend money. They recognize that it’s one thing to make it to the top, but to stay there, you must constantly reinvent and reevaluate your offerings to ensure you can always say “yes” to whatever a customer might walk through the door with.
Read the rest of this feature on Wide-Format Impressions.
