Print-on-demand (POD) technology is poised to change the traditional promo product production model, and companies of all sizes can take advantage of it.
However, there remain a few misconceptions about what POD is and how it can be used to streamline the production and fulfillment process.
“Print on demand switches the workflow from manual order handling to something that’s more automated and web store-driven,” says Theresa Hegel, executive editor of special projects and sustainability for ASI Media, in a course on the ASI Learning Network. “You’re replacing a lot of the normal back-and-forth with a traditional promo order to something that is more technology-driven, that lets you automate the process.”
Here are five must-know facts about POD from “Print on Demand 101: What It Is & How It Drives More Sales.”
1. POD is an automated, just-in-time production mode that’s not just for small orders.
POD shifts promo product fulfillment from manual, quote-heavy workflows to technology-driven, web store-based automation. While it enables one-piece orders, it can also scale to larger runs and focuses on making only what’s needed, when it’s needed.
2. Automation is the biggest value driver for distributors.
By using application programming interfaces, e-commerce stores and decorator networks, POD eliminates much of the traditional “order babysitting,” including repeated quoting, proofing and inventory checks. This frees distributors and sales teams to focus more on selling and relationship building instead of order management.
3. POD complements traditional promo ordering; it doesn’t replace it.
Most distributors use POD as an add-on rather than a replacement. It can be used to test designs, fulfill low-minimum or personalized orders and then transition successful items into bulk orders, allowing both models to work together strategically.
4. POD supports a wide range of decoration methods and product categories.
While often associated with digital printing like DTG and DTF, POD also includes embroidery, dye sublimation, UV printing, laser engraving, patches and heat transfers. It extends well beyond T-shirts into apparel, drinkware, bags, tech accessories, paper goods and more.
5. POD enables profitable, low-risk use cases for clients.
Ideal applications include company stores, team and niche orders, limited-edition product drops, event merch, quick sampling and size runs. POD reduces inventory risk, waste and up-front costs while meeting today’s expectations for fast, flexible, e-commerce-style ordering.
The ASI Learning Network
Find out more by taking this course: Print on Demand 101: What It Is & How It Drives More Sales
The ASI Learning Network is free for all members.
