As COVID-19 shifts how promotional products distributors run their businesses, AIA Corporation, Appleton, Wis., is providing its owner community with tools and resources to retain clients, attract new customers and, ultimately, manage a profitable business. Most recently, this included offering home office and business products through a partnership with AIA-owned OfficeZilla, a business products distributorship that supports independent dealers.
“The AIA owner community has shown versatility and strength during this time,” Rochelle Blindauer, senior vice president of owner and employee services for AIA and overseer of OfficeZilla, said. “We were happy to provide an opportunity for AIA owners to diversify revenues by offering a partnership with OfficeZilla. By providing work-from-home essentials and the necessary business, break room and sanitation supplies to support companies whose workforces are returning to the office, AIA distribution can meet their customers’ changing needs with creative solutions.”
Since April 29, AIA distributors have also become OfficeZilla dealers, gaining access to more than 60,000 SKUs in office, business, janitorial, sanitation, break room and safety supplies. During this same time period, OfficeZilla has seen a 24 percent increase in sales of office products. Work-from-home products including furniture, technology like printers and shredders, facility and break room supplies have also increased.
“Given the impact of COVID-19, our partnership with OfficeZilla is a no-brainer,” said Bob Simmons, AIA owner of NDS Solutions, Sacramento, Calif. “Their turnkey product offerings, combined with marketing efforts to reach customers, has helped us close the margin gap when other products don’t make sense at this time and in this market. By providing a wide range of products with quick delivery, we’ve seen an uptick in sales since we became a dealer.”
For more information on AIA Corporation, visit www.aiacorporation.com.
