My life has been changed by Aldi. I’m not exaggerating. I moved a few blocks from one last fall, and that’s been my primary shopping destination after years of Whole Foods. Do you know how much money I’m saving?
Enough that I can feel comfortable buying every single item from this Aldi apparel capsule that so accurately spoofs Nike.
We've only gone and done it. #AldiSpringSummer21 pic.twitter.com/BKS4w544CB
— Aldi Stores UK (@AldiUK) April 21, 2021
Aldi advertised this apparel drop through a variety of social media posts and in-person ads in London’s Leicester Square. According to Adweek, the campaign was meant to make viewers “double take,” and ask themselves if it was really for Aldi, or it was a Nike ad that their brains changed to Aldi because they were just thinking about the savings all the time.
Socks ’n’ sliders 😎 We’re new to the fashion game, are we doing this right @boohooMAN? #ALDISPRINGSUMMER21 pic.twitter.com/b2mhj7A67C
— Aldi Stores UK (@AldiUK) April 22, 2021
The drop has everything of a modern sportswear/luxury apparel brand: hoodies, socks, boxers, T-shirts. All using the Aldi color scheme but without heavy-handed logo placement. Sure, the ads are spoofing big-name sports brands, but at the end of the day this is just really good design.
#ALDISPRINGSUMMER21. GET READY FOR THE LAUNCH.
Limited edition. Full Range Online 25.04.21
Boxers in store 29.04.21. Socks coming soon. pic.twitter.com/NhyJLpezqv— Aldi Stores UK (@AldiUK) April 21, 2021
The only bummer here? The capsule was only available in the UK. We would buy all of this if it were available in the U.S. Heck, we tried. I would wear this every day to the grocery store to show my appreciation.
