Aloe Up Sun & Skin Care Products, Eden Prairie, Minn., has hired Rena Wells as director of marketing and merchandising. With more than 11 years of industry experience as both a supplier and a distributor, Wells will be responsible for generating selling programs and ideas for the company’s top 50 distributors, as well as heading up its marketing efforts.
“Rena has many years of experience on the supplier side, as well as the distributor side, so she understands better than anyone I know what distributors need to succeed,” said Tom Whaley, president and CEO. “She is here at Aloe Up to help key distributors sell Aloe Up in their programs and special order businesses. This is a new position for Aloe Up and is fairly new for the supplier side of the industry.”
For more information, visit www.aloeup.com
