Alpha Shirt and Broder, both of Trevose, Pa., have announced the re-launch of their individual Web sites—a move that makes both sites more customer-friendly.
“We have updated the sites with new and enhanced features that will prove easy for our customers to use and will ultimately help to drive their business,” said Mike Fabrico, vice president of information technology for both companies.
The updated Web sites feature a variety of conveinent options including:
•Express ordering
•Real-time inventory
•An Order Optimize option that helps customers avoid split shipments
•A “Save order” function that makes re-ordering faster than ever
•More product views and information
•Product compare and recommendations
•View and zoom in on images in each color offered
•Advanced search functions
Both Web sites will continue to house an extensive marketing toolbox, allowing customers to create their own materials, such as catalogs, sales kits, gift boxes and more. Users will still have the option of creating customized sell sheets and custom e-mails.
The new Order Optimize function allows Alpha and Broder customers to choose the best method in which to have their orders sent, be it a quick ship from several locations or a single source shipping option that will help them eliminate split shipment.
In addition, the new Express order option allows customers to place an order for a single item in under four clicks. “We’ve spoken with many of our customers and set out specifically to build a site that simplifies the entire ordering process,” noted Fabrico. “We’re confident that by offering this new Express Order feature, our customers can get in, get out and keep selling.”
For more informantion, call (215) 291-0300, or visit www.alphashirt.com or www.broderbros.com.
