ASI’s 2026 Ad Impressions Study provided one of our most comprehensive looks at the value, effectiveness and impact of promotional products, particularly when it comes to how branded products influence buying decisions with a low cost-per-impression (CPI). Now, we’re spotlighting stats around individual product categories, research questions and specific international markets worth taking a second look at.
Outerwear is typically a higher price point item when it comes to promotional apparel – think corporate quarter-zips, windbreakers or sherpa fleece pullovers. However, from a branding standpoint, these high-end pieces are often worth the investment.
A piece of promotional outerwear will, on average, garner around 9,000 brand impressions over the course of its lifetime, more than any other product category included in our research. Why is the number of impressions so high? Well, outerwear is one of the categories consumers would be most excited to receive, following closely behind T-shirts as the item recipients would be most enthusiastic about.
And in turn, that means that even at a higher price point, the CPI stays low. A quality $35 hoodie, for example, would have a CPI of 4/10 of a cent, comparable to the CPI for lower-cost apparel like T-shirts or even stickers because of that high overall number of impressions.
Read and download the full 2026 Ad Impressions report here.
Click here for a pdf of this infographic.
