Key Takeaways
• Bag Makers (asi/37940) is diversifying beyond bags by launching magnetic-closure luxury boxes and event essentials (banners, table runners, lanyards), targeting premium gifting, retail and corporate kitting use cases.
• The 2026 product strategy centers on flexibility and experience, with items designed for both live events and direct-to-home gifting, emphasizing durability, security and an elevated “unboxing” feel.
Bag Makers (asi/37940) is expanding into new product categories in 2026.
The Counselor Top 40 supplier announced it has added hard packaging, including multiple magnetic-closure boxes, appealing to the retail and luxury gifting space. In addition, the company has added “event essentials,” which include banners, table runners and lanyards.
The four magnetic-closure boxes include the Maria Magnetic Closure Keepsake Box, the Shelly Magnetic Closure Handle Box, the Gina Magnetic Closure Rectangle Box and the Shannon Magnetic Closure Garment Box – all available in multiple colors with features like ribbon pull-tab openers and plastic carry handles.
Each product is made with sturdy paperboard with a magnetic flap closure that appeals to the luxury “unboxing” experience in corporate gift-giving and kitting.
The event essentials include large-format banners and table runners, both made with badge satin material and featuring one-sided sublimation imprinting with a straight-edge cut. Both standard and custom sizes are available. The lanyards are made from a bridal satin material and are available in both sublimated 5/8 inch and sublimated and sparkle printed 7/8 inch.
Bag Makers is also adding the Jeremy Deluxe Canvas Zipper-Close Tote, an oversized bag measuring 18” x 8” x 15” and made from 14-ounce heavyweight cotton.
