Union, Illinois-based Bag Makers announced that the company has launched a video channel on YouTube at www.youtube.com/bagmakers. Distributors will find product and imprinting videos, plus have the opportunity to meet some of the Bag Makers staff.
“Our objective with a YouTube channel is based on our desire to be more than just a catalog or a website to our distributor clients,” said Christopher Duffy, senior vice president of marketing for Bag Makers. “With access to targeted videos, our clients can get a better look at the products we offer. More importantly, we can better talk about the ways end-buyers are using them—different applications, what venues, the audiences and the wide variety of messages being delivered. All of these are highly critical in a category as commoditized as ours.”
“With our channel, distributors can even learn more about the people who make Bag Makers work. There are videos of several of our teams and even our president. It lets customers put faces to names that wouldn’t normally be available. All of this, we envision, brings us closer to our customers and lets them relate better to us. We want them to see that we’re nice people and a solid team behind the name,” Duffy added.
For more information, visit www.bagmakersinc.com.
