HPG announced additional industry-exclusive partnerships from the company’s Batch & Bodega Fresh line: Eastern Standard Provisions, Waltham, Mass.; and Haus, Sonoma County, Calif.
“The holidays are obviously the perfect time for food-based gifting, and we’re excited to add both Haus and ES Provisions to our Fresh lineup just in time for the season,” said Jason Lucash, Batch & Bodega founder and chief development officer for HPG.
“With Haus, we saw unique opportunity to bring a company into the promo space that is really shaking up the hospitality industry with their craft aperitifs,” Lucash continued. “In choosing our first beverage partner, we wanted to offer something a little different than your standard wine in an engraved box. Cause presents a really sophisticated experience that works as an excellent gift for almost any client or industry. We chose to partner with ES Provisions for similar reasons—they’ve taken the pretzel world by storm, crafting some of the tastiest soft pretzels I’ve ever had, while delivering an amazing unboxing experience. Haus and ES Provisions are a great complement to our existing Fresh lineup, in addition to our extensive section of holiday Batch & Bodega kits.”
Haus is a new type of alcohol brand that focuses on sourcing the highest quality fruits, herbs and botanicals to create a modern aperitif. Haus aperitifs can be consumed straight, blended with seltzer or as a component of a modern cocktail.
“With Haus, our goal is to make drinking better for as many people as possible,” said Helena Price Hambrecht, co-founder and CEO of Haus. “It’s why we’ve used the highest quality natural ingredients and zero artificial stuff since the beginning, and why we’re thrilled to be partnering with HPG to bring Haus to even more drinkers across the country.”
Haus will be available in two-pack boxes, shipping to 31 states across the country.
Eastern Standard Provisions delivers one-of-a-kind artisan soft pretzels, artfully blended sauces and gourmet flavored toppings. Created by co-founder and chief product officer Lauren Moran, ES Provisions’s soft pretzels have a traditional Bavarian-style pretzel crust outside with the light, airy qualities of a brioche on the inside.
“Eastern Standard Provisions Co. is excited to bring our gourmet soft pretzels, salts, sauces and sugars to a new market,” said Kelly Fay, director of sales for Eastern Standard Provisions. “Our team is looking forward to sharing our passion for pretzels with you.”
Batch & Bodega will offer seven different pretzel-based gift sets with a variety of toppings and dipping sauces.
Haus and Eastern Standard Provisions join Fresh partners from Batch & Bodega including Caroline’s Cakes, Justice of the Pies, Nene’s Treats, Grey Ghost Bakery, Callie’s Hot Little Biscuit, We Take The Cake, Coolhaus, Sweet Girl Cookies, Red Velvet NYC, The Killer Brownie Company, Atomic Creamery, ‘Lette Macarons, Brooklyn Cupcake and H&H Bagels.
For more information on Batch & Bodega, visit www.batchandbodega.com.
